Derby County Community Trust has unveiled its 2026‑2031 ‘Not Just Football’ strategy, a five‑year blueprint designed to deepen the club’s impact on health, education and sport throughout Derby and Derbyshire. The launch event on 5 September highlighted the Trust’s ambition to move beyond the pitch and foster a thriving, connected community.
What does the new strategy entail?
The plan rests on four key priorities: expanding physical activity programmes, enhancing health initiatives, strengthening educational outreach, and leveraging the club’s brand to inspire social change. By partnering with local schools, health providers and volunteer groups, the Trust aims to reach thousands of residents each year. The strategy also promises new facilities, including community hubs and outdoor fitness zones, all built on the club’s existing infrastructure.
Why is this important for Derby County?
Club CEO Stephen Pearce emphasized that the Trust’s work reflects the very heart of Derby County’s identity. “Our intrinsic link with the community is exemplified through the incredible work of the Community Trust,” he said, noting that the new pillars will amplify the club’s role as a catalyst for positive change. The initiative aligns with Derby County’s broader mission to be more than a football team, reinforcing its reputation as a community pillar.
How does this fit with recent on‑field performance?
While the Trust focuses off the field, Derby County’s recent league record shows promise. The club finished the 2025 season in 8th place in the Championship, earning 69 points from 20 wins, 9 draws and 17 losses, with a recent form of LWLWL. This solid standing, coupled with a goal tally of 67 scored and 59 conceded (+8 goal difference), keeps the team within striking distance of the promotion race, currently 26 points behind leaders Coventry.
What are the next steps?
The Trust will roll out its initiatives over the coming months, beginning with a series of community workshops scheduled for September. Stakeholders, including local authorities and partner charities, will collaborate on project delivery, ensuring resources reach the most vulnerable groups. A detailed progress report is slated for early 2027, offering transparency and accountability.
Who is leading the effort?
Paul Newman, CEO of Derby County Community Trust, expressed confidence in the plan’s potential. “Developed through extensive consultation with participants, staff, trustees, partners and stakeholders, our strategy reflects the needs of our communities and the opportunities ahead,” he said. The Trust’s leadership team will oversee implementation, drawing on the club’s expertise and community ties to drive lasting impact.
The ‘Not Just Football’ strategy marks a decisive step for Derby County, positioning the club as a beacon of community development while maintaining competitive ambitions on the pitch.
